Lack of knowledge is one of the main reasons why many affiliates fail. One of the most important areas of online marketing is search engine optimization, properly optimizing a website or a blog is very important when it comes to driving traffic through search engines. The Google Webmaster Tools is one of the most popular tools being used by many affiliates for search engine optimization.
Google Webmaster Tools provides very important information about a website such as
1) The number of impressions a website has received during a certain period of time.
2) The rank for a certain keyword or phrase in Google.
3) The number of clicks a website has received through the search engine results page.
4) Other websites that are linking to your website/blog.
5) The internal links to your website.
6) If Google has detected any Malware on your website.
7) Crawl Errors (issues Google has encountered while crawling your site).
8) Crawl stats (the number of times and the number of pages of your site crawled by Google).
9) Google Webmaster Tools also points out any problems with the content of the site such as duplicate content, problematic title or meta tags.
Therefore it is important for any affiliate or webmaster to make use of Google Webmaster Tools to fix any problems with their website/blog since it can certainly help to increase the ranking of the site in Google. It's also very helpful for debugging your website since Google Webmaster Tools will point out certain errors on your site that you did not notice earlier. Google Webmaster Tools will also notify of any HTTP errors on the site so that they can be corrected. Another major advantage of this tool is that it allows webmasters to find out whether their sites have been penalized or banned by Google and if it is then using the Google Webmaster Tools the site can be submitted for reconsideration.
Google Webmaster tools are a set of tools which enable webmaster to administer and monitor their site online. These tools are totally free and all that it requires is a Google account. Once you log into the webmaster console you can add all your sites here and administer how the Google bot interacts with your site. This is one of the best resources made available by Google and if you are not using it then you are missing a great opportunity.
For those of you who are using this feature, here are a few tips to get more out of Google webmaster tools.
Submit Your Sitemap
A sitemap is a basic xml document which lists out all the url's in your site. This is a very useful document and Google will you it as a reference to crawl all your pages. Therefore this is the first thing that one must do immediately after you have verified your site. If you are not comfortable with html, they you can use one of the free online tools to create a xml sitemap.
A sitemap is particularly useful if your site has a complex navigational structure.
Address Canonical Issues
In the webmaster console you can set your url preference to either use the www or non www format. This will prevent many problems arising out of canonical issues and issue of duplicate content (More on addressing canonical problems in a later article)
Check Crawling Stats
On the webmaster console, you can access your crawling stats.
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