Who Else Wants To Know More About The Google AdWords Product Plus Box

The recent introduction of the "Product Plus Box" for AdWords has meant that it has never been more important for advertisers to have a presence in as many different Google products as possible,

First The "Local Business Centre" Now "Google Base"

Recently, I reported in the AdWords Adviser how Google were using "Local Extensions" in their Local Business Centre and showed how that new feature can help you make your AdWords ads stand out more.

Soon, to get the maximum benefit from AdWords, you are going to need a Google Base account too.

Now I can almost hear your mind saying, what has Google's free tool to encourage you to advertise your products on their Product Search Engine (Beta) got to do with paid search using AdWords?

Text Ads With Pictures

Imagine what it would be like if you could display a picture of your product right next to your ad!

Just suppose, for example, someone was to search on Google for a High School Musical lun ch box for their child to take their packed lunch to school in. You're an online retailer and happen to sell such a product. How much more powerful would your ad be if you could show a picture of that lunch box next to your ad?

A picture of the product that your prospects are looking to purchase next to your ad would give you a big advantage over the plain text ads from your competition.

Select Advertisers Already Testing

Most searchers already know how Google including shopping results in with the natural search results. And most will have seen a small, picture of the product you're searching for next to the results link.

I discovered recently that Google are currently allowing a select number of advertisers in the USA to test the addition of a product plus box with their AdWords ads. They're able to link an image from Google Base with an ad in AdWords to show a product image next to their ad on the results page.

Everyone wants their AdWords ad s to have the maximum exposure available. It has therefore never been more important to get your online precence set up in as many different places within the Google network as possible.

What do you think readers, could your AdWords advertising benefit from a Product Plus Box?